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eBay Radio Guests: June 18, 2015 – Show #602

Broadcast LIVE throughout the world from the Platinum Ballroom at Bally's Las Vegas: highlights from eBay Radio show #602 at the eBay Radio Party & Conference! Our guests are:

eBay Radio Guests: June 17, 2015 – Show #601

Broadcast LIVE throughout the world from the Platinum Ballroom at Bally's Las Vegas: highlights from eBay Radio show #601 at the eBay Radio Party & Conference! Our guests are:

eBay Radio Guests: June 16, 2015, Show #600

Broadcast LIVE throughout the world from the Platinum Ballroom at Bally's Las Vegas! Our guests for eBay Radio show # 600 are:

  • Jodi Gaines Pereira, Founder/CEO, ReplyManager (http://www.ReplyManager.com)
  • Marci Thurston, Senior Manager, Pricing & Monetization, eBay
  • Richard Kao, Product Marketing Manager, Endicia (http://www.Endicia.com)
  • Will Seippel, CEO, WorthPoint (http://www.WorthPoint.com)
  • Mark Ziegler, known on eBay as Top-Rated Seller classic flatware
  • Rena Snell Goade, Manager, North America Consumer Selling, eBay

eBay Radio Guests: June 8, 2015 – Show #599

Our guests for eBay Radio Show #599 on June 8, 2015, are:

  • Eric Gazin, President, Auction Cause and Gazin Auctions: Our Latest, Hottest Charity Auctions
  • Debbie Wieder, eBay ID thebookkiosk: A Lawyer, A Thrifter, A Speaker, A Vendor and a VP Walk into A Bar - Why You Should Attend the eBay Radio Party & Conference
  • "Diva" Dawn Ralston, Top-Rated Seller divadawnlv and Owner of Declutter with Diva Dawn: 6 Things Taking a Cruise Can Teach You About Your Business
  • Jenny Jeansonne, Senior Manager, eBay - Gift Cards: The eBay Gift Card and Gift Cards on eBay
  • Jason T. Smith, Top-Rated Seller tikipugmusic and Professional Thrifter: Life after Thrift Hunters

eBay Radio Guests: June 2, 2015 – Show #598

Our guests for eBay Radio Show #598, June 2, 2015, are:

  • Aron Hsiao, Marketing Communications Manager, Terapeak: Meet the Newly Updated, Faster Terapeak
  • Jack Darton, Senior Manager, Seller Experience, eBay: Coach Jack Joins Us with His Latest Guest, Kevin Lilly (Top-Rated Seller gaithersburgcoin)
  • Cyndee Summers, Top-Rated Seller summer salvage: From Newbie to Know-How — 5 Tips for Standing Up to Your Competition
  • Kat Simpson, eBay ID thekatsboutique: Fast Nickel or Slow Dime?
  • Jennifer Taggart, Attorney andTop-Rated Seller lashopaholic: LLC Formation versus DBA; Insurance

Eco-Friendly Tips That Also Benefit Your Business on eBay - by Shana Champion, eBay For Business

Adapted from Shana Champion’s article in the eBay for Business blog (http://for-busness.ebay.com) — Part 1 of 3:

When you hear Earth Day, do you think, “I recycle, get off my back?” Well, preserving the planet can also be good for your business. Here’s how.

  1. Do What Jordan Did (or Something Similar). Jordan Insley, owner of eBay Store QuickShipElectronics, collects unusable, store-returned electronics that would otherwise end up in a landfill, fixes them up and resells them to happy customers. How’s that for resourceful sourcing? Find yourself a niche like this.
  2. Buy Eco-Friendly Packing Materials. Did you think we were going to suggest re-using that pizza box or Styrofoam meat tray? No, that’s gross and just plain unsanitary. However, you can be more mindful about your packing supplies. eBay For Business provides a handy list of The Best Eco-Friendly Shipping Box Materials to get you started.
  3. Use Shipping Discount Promos. Encourage buyers to shop smarter by combining orders. You can do this by offering shipping discount promotions. Plus, shhh, you’ll sell more. Score one for the Earth and one for you!

eBay Radio Guests: May 19, 2015 – Show #597

Our guests for eBay Radio Show #597, May 19, 2015, are:

  • John Lee, Director, Pricing & Monetization, eBay, and Marci Thurston, Senior Manager, Pricing & Monetization, eBay: Price Change -- Unlimited Insertion Fee Credits for Auction-Style Listings that End in a Sale
  • Rob Lewczyk, Senior Manager, Seller Content, and Editor-in-Chief, eBay Sellers Unplugged: eBay Sellers Unplugged
  • Sandi Garcia, Social Media Coach "Social Sandi" and eBay ID office threads: Get to Know Your Customers on Social Media
  • Dan Waldschmidt, Award-Winning Author, Extreme Athlete and Managing Director of Waldschmidt Partners International: How Ordinary People Can Achieve Outrageous Success
  • Charlene Anderson, Owner of The Anderson Group, LLC, and Top-Rated Seller purveyorallthingscreative: Five Tips for Dealing with Difficult Customers

eBay Radio Guests: May 12, 2015 – Show #596

Our guests for eBay Radio Show #596 on May 12, 2015, are:

  • Jodi Gaines Pereira, CEO and Co-founder, ReplyManager. LLC: Creating and Implementing Smart Auto-Responders
  • Hillary DePiano, Author and eBay ID priced nostalgia: Announcing Her New Book, eBay Marketing Makeover
  • Devin Payne, Senior Manager, Seller Experience, eBay: Manage Your Promotions with Promotions Manager
  • Ann Baron, Top-Rated Seller kimadela: Looking for Quality Items to Sell on eBay
  • Sherry Gilson, eBay Education Specialist and Top-Rated Seller mylittlegeneralstore: Changing Your Pattern of Doing Business

ORGANIZE SPRING CLEANING: Adapted from a Post by Audrey Tracy in the eBay for Business Blog - Part 2 of 2

Spring has sprung. Time to clean stuff up! Start with your eBay workspace. Here is the third of 3 tips for getting it all organized and shipshape. (For the first 2 tips, please see our blog post titled "ORGANIZE SPRING CLEANING: Adapted from a Post by Audrey Tracy in the eBay for Business Blog - Part 1 of 2".)

3. Protect and organize your inventory.
Your stock is like money in the bank. Make sure it’s safe from dirt, dust, your pesky pet and the elements. Unless you already have a working system, you might want to try using warehouse-style shelving and numbered plastic bins or banker boxes to store inventory. Consider placing your items in plastic bags or boxes once they’ve been photographed, numbered and listed. Then you can use Selling Manager Pro to edit your listings and make note of your item’s location in the Custom Label field. Don't worry…your buyers can’t see this information.

If this all sounds too overwhelming, we’re not recommending that you clean house overnight, or that you use every suggestion provided here. Just go at your own pace, keep an eye out for time-sapping distractions and inefficiencies, and adjust your business practices where and when necessary. Your workspace is always a work in progress!

eBay Radio Guests: May 5, 2015 – Show #595

Our guests for eBay Radio Show #595 on May 5, 2015, are:

  • Tod Cohen, Vice President & Deputy General Counsel, Global Government Relations, eBay Inc.: 2015 United States of eBay Advocacy Day
  • Sarah Davis, Small Business Owner and Top-Rated Seller fashionphile: National Small Business Week
  • Jordan Sweetnam, Vice President, Seller Experience, eBay: What eBay Can do for Small Businesses
  • Gladys Ramos, Top-Rated Seller antiques_r_great: eBay Store Categories
  • Jack Darton, Senior Manager, Seller Experience, eBay, with Maria Lambert, eBay ID kristinalambert: Optimizing eBay Fees with Coach Jack

ORGANIZE SPRING CLEANING: Adapted from a Post by Audrey Tracy in the eBay for Business Blog - Part 1 of 2

Spring has sprung. Time to clean stuff up! Start with your eBay workspace. Here are 2 (out of 3) tips for getting it all organized and shipshape.

1. Create “eBay only” space.
It’s a good idea to have a space that is designated “eBay only”. If you’re climbing over Christmas decorations in your garage in search of misplaced inventory, or prying the packing tape from Fido’s choppers, you’re wasting time. Remember, time is money!

2. Dedicate space for each eBay activity.
Even if your eBay business is confined to a small room, it’s smart to divide it up into activity-based stations that create a predictable flow for everything from listing to shipping. The more operational distractions that you can eliminate, the more streamlined your business will be. Consider setting up the following:

  • Listing Station
    This is a desk or counter dedicated to research, editing photos, creating listings and responding to customer inquiries. Since this all involves a fair bit of sitting, make sure this space is comfortable and ergonomically sound. In addition, to save time, it should be stocked with tools that you need for listing-related tasks, like a tape measure, magnifying glass, etc.
  • Photo Station
    Griff, eBay’s Dean of Education, stars in a whole video series on mastering the art of product photography, including how to set up your photo studio. You can learn a lot from him. The goal is to have your equipment at the ready when it’s time to snap product shots.
  • Shipping Station
    This is a biggie. Many sellers swear by a counter-height shipping station. Think like a kitchen designer, and create a space that is L-shaped, U-shaped or galley-style so that everything is within arm’s reach. Ideally, it should be fully stocked with boxes, envelopes, an ample supply of bubble wrap and/or other packing materials, tape, shipping labels, etc.

eBay Radio Guests: April 28, 2015 – Show #594

Our guests for eBay Radio Show #594 on April 28, 2015, are:

  • Yolanda Lusk, Top-Rated Seller aidan10*2010: Shipping Tips from a Longtime PowerSeller and Former USPS Postmaster
  • Paula Barnes, Top-Rated Seller blingblinkyoftexas: 5 Ways to Use Instagram to Drive Traffic to Your eBay Listings
  • Louise Sanchez, Meetup Organizer and Top-Rated Seller herbscraftsgifts: Product Sourcing from My Mom's Garage
  • Brandi Tolley, eBay ID buy_big_from_brandi: Downsizing Your Business on eBay When Necessary
  • Tim Chapman, eBay ID mr.customerservice: Shipping Strategies to Save You Time and Money

BRANDING YOUR EBAY STORE by Shana Champion in the eBay for Business blog, continued.

Branding Can Save You a Lot of Money
Aside from the money you can save by improving your organic search results (#1, above), you can also save money when you turn first-time customers into repeat buyers (#2, above). How? Well, it costs up to 6 times more to acquire a new customer versus selling to an existing customer. So if you deliver on your store brand’s promise and delight buyers, they’ll return…and hopefully bring friends.

Branding Can Give You License to Charge a Little More
When you deliver on your store brand’s promise…whether that is something spelled out in your mission statement, implied through your branding efforts, or born out of prior experience purchasing from your store…you can afford to charge a little more than the competition. You’ve already secured your customer’s trust…and that’s worth a lot. But as always, be fair.

If your eBay Store has a professional, clean and cohesive look and feel…your listings are concise and contain attractive imagery…you respond promptly to customer inquiries… and your customers are happy with their transactions, then you’re well on your way.

Read more and subscribe to the eBay for Business blog at for-business.ebay.com.