Submitted by Donna on Thu, 05/07/2015 - 12:56pm
Spring has sprung. Time to clean stuff up! Start with your eBay workspace. Here is the third of 3 tips for getting it all organized and shipshape. (For the first 2 tips, please see our blog post titled "ORGANIZE SPRING CLEANING: Adapted from a Post by Audrey Tracy in the eBay for Business Blog - Part 1 of 2".)
3. Protect and organize your inventory.
Your stock is like money in the bank. Make sure it’s safe from dirt, dust, your pesky pet and the elements. Unless you already have a working system, you might want to try using warehouse-style shelving and numbered plastic bins or banker boxes to store inventory. Consider placing your items in plastic bags or boxes once they’ve been photographed, numbered and listed. Then you can use Selling Manager Pro to edit your listings and make note of your item’s location in the Custom Label field. Don't worry…your buyers can’t see this information.
If this all sounds too overwhelming, we’re not recommending that you clean house overnight, or that you use every suggestion provided here. Just go at your own pace, keep an eye out for time-sapping distractions and inefficiencies, and adjust your business practices where and when necessary. Your workspace is always a work in progress!
Submitted by eBay Radio Team on Tue, 05/05/2015 - 9:15am
Our guests for eBay Radio Show #595 on May 5, 2015, are:
- Tod Cohen, Vice President & Deputy General Counsel, Global Government Relations, eBay Inc.: 2015 United States of eBay Advocacy Day
- Sarah Davis, Small Business Owner and Top-Rated Seller fashionphile: National Small Business Week
- Jordan Sweetnam, Vice President, Seller Experience, eBay: What eBay Can do for Small Businesses
- Gladys Ramos, Top-Rated Seller antiques_r_great: eBay Store Categories
- Jack Darton, Senior Manager, Seller Experience, eBay, with Maria Lambert, eBay ID kristinalambert: Optimizing eBay Fees with Coach Jack
Submitted by Donna on Sun, 05/03/2015 - 3:27pm
Spring has sprung. Time to clean stuff up! Start with your eBay workspace. Here are 2 (out of 3) tips for getting it all organized and shipshape.
1. Create “eBay only” space.
It’s a good idea to have a space that is designated “eBay only”. If you’re climbing over Christmas decorations in your garage in search of misplaced inventory, or prying the packing tape from Fido’s choppers, you’re wasting time. Remember, time is money!
2. Dedicate space for each eBay activity.
Even if your eBay business is confined to a small room, it’s smart to divide it up into activity-based stations that create a predictable flow for everything from listing to shipping. The more operational distractions that you can eliminate, the more streamlined your business will be. Consider setting up the following:
- Listing Station
This is a desk or counter dedicated to research, editing photos, creating listings and responding to customer inquiries. Since this all involves a fair bit of sitting, make sure this space is comfortable and ergonomically sound. In addition, to save time, it should be stocked with tools that you need for listing-related tasks, like a tape measure, magnifying glass, etc.
- Photo Station
Griff, eBay’s Dean of Education, stars in a whole video series on mastering the art of product photography, including how to set up your photo studio. You can learn a lot from him. The goal is to have your equipment at the ready when it’s time to snap product shots.
- Shipping Station
This is a biggie. Many sellers swear by a counter-height shipping station. Think like a kitchen designer, and create a space that is L-shaped, U-shaped or galley-style so that everything is within arm’s reach. Ideally, it should be fully stocked with boxes, envelopes, an ample supply of bubble wrap and/or other packing materials, tape, shipping labels, etc.
Submitted by eBay Radio Team on Tue, 04/28/2015 - 8:48am
Our guests for eBay Radio Show #594 on April 28, 2015, are:
- Yolanda Lusk, Top-Rated Seller aidan10*2010: Shipping Tips from a Longtime PowerSeller and Former USPS Postmaster
- Paula Barnes, Top-Rated Seller blingblinkyoftexas: 5 Ways to Use Instagram to Drive Traffic to Your eBay Listings
- Louise Sanchez, Meetup Organizer and Top-Rated Seller herbscraftsgifts: Product Sourcing from My Mom's Garage
- Brandi Tolley, eBay ID buy_big_from_brandi: Downsizing Your Business on eBay When Necessary
- Tim Chapman, eBay ID mr.customerservice: Shipping Strategies to Save You Time and Money
Submitted by Donna on Sat, 04/25/2015 - 5:01pm
Branding Can Save You a Lot of Money
Aside from the money you can save by improving your organic search results (#1, above), you can also save money when you turn first-time customers into repeat buyers (#2, above). How? Well, it costs up to 6 times more to acquire a new customer versus selling to an existing customer. So if you deliver on your store brand’s promise and delight buyers, they’ll return…and hopefully bring friends.
Branding Can Give You License to Charge a Little More
When you deliver on your store brand’s promise…whether that is something spelled out in your mission statement, implied through your branding efforts, or born out of prior experience purchasing from your store…you can afford to charge a little more than the competition. You’ve already secured your customer’s trust…and that’s worth a lot. But as always, be fair.
If your eBay Store has a professional, clean and cohesive look and feel…your listings are concise and contain attractive imagery…you respond promptly to customer inquiries… and your customers are happy with their transactions, then you’re well on your way.
Read more and subscribe to the eBay for Business blog at for-business.ebay.com.
Submitted by eBay Radio Team on Tue, 04/14/2015 - 8:58am
Our guests for eBay Radio Show #593 on April 14, 2015, are:
- Tod Cohen, Vice President and Deputy General Counsel, Global Government Relations, eBay Inc: 2015 United States of eBay Advocacy Day
- Jennifer Taggart, Attorney and Top-Rated Seller lashopaholic: Can I Legally Sell That on eBay? Counterfeits vs. Knockoffs; Recalled Items; Endangered Species; Alcohol; and First Sale Rights
- Laura Pennix, Top-Rated Seller pennixlm520: We're All in This Together
- John Lawson, CEO, ColderICE Media, and Titanium PowerSeller shoestringking: Optimize Your eBay SEO
- Patty Whitlock, Top-Rated Seller theshoppingmom2: Attitude is Everything!
Submitted by Donna on Wed, 04/08/2015 - 6:55pm
If you have an eBay Store, you can’t afford to ignore branding. Everything you do with regard to your business says something about your brand. You’re branding every day. It’s just a matter of what you’re conveying.
Branding can help you stand out from the pack, but what else can it do for your business on eBay?
Branding Can Help You Rank Better in Search
It's s a well known secret that Google prioritizes established brands in organic search results, as visitors are more likely to click on them. I’m not saying that it will be easy to go up against some of the huge online retailers with massive brand equity, but if you have a unique niche and a solid brand strategy, you have a better chance of fighting your way to the top.
Branding Can Help You Retain Customers
Once you attract a potential buyer and turn them into a customer, branding can go a long way to help you retain them…or to encourage repeat business. If you’ve left an impression, established an emotional connection and delivered on your brand’s promise, they’ll think of you the next time they’re in the market for what you sell. It’s that simple.
Read more and subscribe to the eBay for Business blog at http://for-business.ebay.com.
Submitted by eBay Radio Team on Tue, 04/07/2015 - 8:15am
Our guests for eBay Radio Show #592 on April 7, 2015, are:
- Kevin Knight, Head of Agency & Brand Strategy, Pinterest, and eBay ID kevin7872: How to Use Pinterest to Drive Sales
- Katherine Terrill, eBay Education Specialist and Top-Rated Seller nycfitnessfamilyfinds: How to Get the Most Out of This Year's eBay Radio Party & Conference!
- Michael Adams, CEO, Living My Purpose, and Career Coach: Is There a Connection Between Your Personality and Your Business on eBay?
- Carolyn "CJ" Jacinto, eBay Education Specialist/ Certified Business Consultant and Top-Rated Seller xoxmas: What eBay Store Advertising and Marketing Tools Do You Use Most?
Submitted by eBay Radio Team on Tue, 03/31/2015 - 9:03am
Our guests for eBay Radio Show #591 on March 31, 2015, are:
- Christopher Matthew Spencer, Author of GROW RICH with eBay Consignment and Top-Rated Seller borntodeal: It's Not That Complicated
- Jack Cardoza, eBay ID photojak: Creating a (Titanic) Niche on eBay
- Margie Sparks, Top-Rated Seller yourhomeessentials: Overcoming eBay Procrastination
- Mark Montgomery, eBay ID guppy64: Product Sourcing Strategies
- Justin Wall, VP of Sales, UjENA Swimwear & Fashion: Companies are Hiring eBay Sellers
Submitted by eBay Radio Team on Tue, 03/24/2015 - 9:01am
Our guests for eBay Radio Show #590 on March 24, 2015, are:
- Cindy Sorley, Top-Rated Seller bubbacandance: Updating Your Stale Listings on eBay
- Roger Keyserling, Top-Rated Seller keywebco: An eBay Seller's Guide to Facebook Groups
- Louise Sanchez, Top-Rated Seller herbscraftsgifts: Beyond Listing - 5 Ways to Promote Your Business on eBay
- Cie Bay, Top-Rated Seller cie-bay: Secrets of Better Shipping
- Jennifer Crowder, Founder of Thrifting Mom and eBay ID boston_fashion_house: 5 Tips for a Stress-free Vacation
Submitted by eBay Radio Team on Tue, 03/17/2015 - 9:48am
SPRING SELLER UPDATE TODAY!
Our guests for eBay Radio Show #589 on March 17, 2015, are:
- John Lee, Director of Monetization, eBay: Fees and Features Update
- Erez Yereslove, Senior Director of Monetization, eBay: Fees and Features Update
- Balaji Parthasarathy, Senior Product Manager of Structured Data, eBay: Product Identifiers
- Darren Akiva, Content Product Manager of Structured Data, eBay: Product Identifiers
- Charlene Anderson, Top-Rated Seller purveyorallthingscreative: How to Get - and Stay – Organized
- Stephanie Inge, Education Specialist and Top-Rated Seller stephintexas: 5 Things I've Learned in 16 Years on eBay
Submitted by eBay Radio Team on Tue, 03/10/2015 - 8:36am
Our guests for eBay Radio Show #588 on March 10, 2015, are:
- Ron LaBeau, Co-owner, AuctionProTemplates.com, and eBay ID soyouwannasell: The Importance of Branding
- Nancy Nelson, Certified eBay Education Specialist, Co-organizer of the Bay Area eBay & eCommerce Sellers Group and Top-Rated Seller bkittyvintage: Part Time? No Problem! How to Succeed Selling Part Time on eBay
- Scott Henshaw, Entrepreneur and eBay ID nanettestore: We Lost Top-Rated Seller Status; Now What?
- Kevin Bucchio, Owner of The Thrifting Lounge Facebook Group and eBay ID ourfamilythrift: Mentorship, Setting Goals & Marketing Yourself
Submitted by eBay Radio Team on Tue, 03/03/2015 - 9:31am
Our guests for eBay Radio Show #587 on March 3, 2015, are:
- Barbara Weltman, Attorney and Author of J.K. Lasser's Small Business Taxes 2015: Small Business Tax Tips
- Suzanne Wells, eBay Consultant and Top-Rated Seller atlantagolfshop: How to Organize and Manage Your Inventory
- Katherine Terrill, eBay Education Specialist and Top-Rated Seller nycfitnessfamilyfinds: A Free Way to Improve Search Results for Your Items in Google
- David Niccum, Vice-President, Marketing/Product, Doba.com: Drop Shipping for eBay Sellers
- Marsha Collier, Author of the eBay and Social Media For Dummies Series and Top-Rated Seller marsha_c: Sentiment in Social Selling