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eBay Radio Guests: March 10, 2015 – Show #588

Our guests for eBay Radio Show #588 on March 10, 2015, are:

  • Ron LaBeau, Co-owner, AuctionProTemplates.com, and eBay ID soyouwannasell: The Importance of Branding
  • Nancy Nelson, Certified eBay Education Specialist, Co-organizer of the Bay Area eBay & eCommerce Sellers Group and Top-Rated Seller bkittyvintage: Part Time? No Problem! How to Succeed Selling Part Time on eBay
  • Scott Henshaw, Entrepreneur and eBay ID nanettestore: We Lost Top-Rated Seller Status; Now What?
  • Kevin Bucchio, Owner of The Thrifting Lounge Facebook Group and eBay ID ourfamilythrift: Mentorship, Setting Goals & Marketing Yourself

eBay Radio Guests: March 3, 2015 – Show #587

Our guests for eBay Radio Show #587 on March 3, 2015, are:

  • Barbara Weltman, Attorney and Author of J.K. Lasser's Small Business Taxes 2015: Small Business Tax Tips
  • Suzanne Wells, eBay Consultant and Top-Rated Seller atlantagolfshop: How to Organize and Manage Your Inventory
  • Katherine Terrill, eBay Education Specialist and Top-Rated Seller nycfitnessfamilyfinds: A Free Way to Improve Search Results for Your Items in Google
  • David Niccum, Vice-President, Marketing/Product, Doba.com: Drop Shipping for eBay Sellers
  • Marsha Collier, Author of the eBay and Social Media For Dummies Series and Top-Rated Seller marsha_c: Sentiment in Social Selling

A Basic Recipe for Making Happier Customers - By Shana Champion from the eBay For Business Blog

Excerpted from "A Basic Recipe for Making Happier Customers" by Shana Champion in eBay for Business; read the full article at http://for-business.ebay.com/basic-recipe-making-happier-customers.

Griff. Customer service. Talk to me.

Sure. I love this topic. My motto is “Make your buyers happy!” I can’t say enough about how important it is. But to keep it short and memorable, I rely on three ingredients:

1. Be Über Responsive. By this, I mean:

  • Respond to questions and offers promptly. Within an hour, if possible. For questions, you can also upload auto answers for things that you sell repeatedly.
  • Get items out the door quickly. Ideally, ship within one business day of receiving payment. This is one of many chances that you have to make a good impression.

2. Nip Problems in the Bud
"A stitch in time saves nine," "the best defense is a good offense"…you get the picture. The goal is to prevent problems from occurring in the first place, if you can. Here’s what I recommend on that front:

  • Make sure your listings are complete and accurate. Include a clear and concise description, accompanied by quality photos. Don’t neglect to disclose flaws.
  • Package items with care. Invest in the right materials for the job, and even aim to delight your buyers, if you have time. They won’t forget it.

3. Resolve Issues Quickly
Problems arise in the world of online retail. That’s the nature of the beast. However, it’s best to move them to the resolution stage as soon as possible. Here’s my approach:

  • Stay focused on finding a solution. It doesn't matter how many items you've already sold with no complaints. If one buyer isn't happy, it’s best to issue an apology, and try to find a solution that works for the both of you. Don't get emotional; this is business, so take your feelings out of it. Instead, think about how your buyer feels, and ask yourself what a reasonable solution would be if you were the buyer.
  • Always be polite and friendly. Make sure that your messages are clear and helpful, even if the buyer is suspect.

Like I said, I could go on and on about this topic, but I wanted to keep it brief so that a seller could pin this recipe to their office wall and glance at it when it gets “hot in the kitchen”.

eBay Radio Guests: February 24, 2015 – Show #586

Our guests for eBay Radio Show #586 on February 24, 2015 are:

  • Audrey Tracy, Social Media Manager, eBay for Business: 5 Things You Can Learn from the World's Best eBay Sellers
  • Sharon Ware, Founder of Dandelion Consulting, eBay Certified Business Consultant and Top-Rated Seller wareskscrapbooks: Top 5 Ways to Know The Honeymoon Is Over
  • Amanda MacNaughton, Top-Rated Seller oneluckypug: Labor Pains and Shipping Deadlines - The Importance of Organization and Planning
  • Will Seippel, Founder/CEO of WorthPoint: Turkey Call and How I Got Started on eBay
  • Jason T. Smith, Professional Thrift Hunter and Top-Rated Seller tikipugmusic: Life After Season 2 of Spike TV's Thrift Hunters

4 REASONS TO DIVERSIFY YOUR EBAY PRODUCT LINE, PART 2 by Suzanne Wells in the National eBay Examiner

(Part 2 of 2)

There are 4 main reasons why a product may come to the end of its life cycle in both the brick and mortar world and online.

  1. As mentioned above, the product has become obsolete, especially if electronics, computer, or mobile phone related.
  2. The manufacturer may stop producing the product. (Discontinued items.)
  3. eBay doesn’t allow it anymore…or it becomes part of a VERO restriction.
  4. The market becomes too saturated to make a profit.

.

All 4 of these situations happen on a regular basis, so sellers should keep these possibilities in mind when choosing a product to sell, especially if buying in bulk or quantity directly from a supplier. Use caution when buying in large quantities, because the eBay marketplace is a moving target. Remember, nothing lasts forever, and the “perfect” product for eBay does not exist. Successful sellers learn to adapt to the changing marketplace, trends and consumer needs.

eBay Radio Guests: February 10, 2015 – Show #585

Our guests for eBay Radio Show #585 on February 10, 2015 are:

  • Jodi Gaines Pereira, CEO, ReplyManager: 5 Message Management Housecleaning Tips for 2015
  • Kathy Terrill, Top-Rated Seller nycfitnessfamilyfinds: eBay Store Categories
  • Gene Cook, General Manager of Emerging Verticals, eBay: Live Auctions
  • Carolyn "CJ" Jacinto, eBay Education Specialist/ Certified Business Consultant and Top-Rated Seller xoxmas: New Year's eBay Resolutions
  • Brooks Haden, President & COO, BidOnFusion: New Product-Sourcing Opportunities

4 REASONS TO DIVERSIFY YOUR EBAY PRODUCT LINE, PART 1: by Suzanne Wells in the National eBay Examiner

(Part 1 of 2)

The internet is full of information advising eBay sellers to find a niche or specialize in one product category. There are search engine benefits to having a niche, because the seller will get higher search placement on items with fewer competitors. The downside to a niche is that sellers may become too specialized and experience slow sales when the demand for their product decreases or the product is no longer available.

Diversification is important from a financial investment perspective, and this concept applies to the eBay universe as well. When sellers diversify, risk is reduced. Return on investment is maximized, because different products and product categories are affected differently by the same triggering event.

Innovations in technology are a classic example of why a seller should never focus on one single product in the electronics, computer or mobile phone categories. Technology changes so quickly that these types of products and accessories become obsolete very quickly. Then the seller is back to square one finding a suitable product to sell.

To be continued…

eBay Radio Guests: February 3, 2015 – Show #584

Our guests for eBay Radio Show #584 on February 3, 2015 are:

  • Joel Elad, Author and Top-Rated Seller joel.elad: Top Tips for Tax Time
  • Joseph DeMarco, Owner, HubcapJoe's LLC and Top-Rated Seller hubcabjoes: Promoting Your Business on eBay
  • Dillon Lee, Top-Rated Seller sheeploadshop: Efficiency and Systems for Sellers
  • Lynn Dralle, Author, Top-Rated Seller thequeenofauctions and Ruler of The Queen's Court: When is It Time to Move Your Business Out of Your Home?
  • Kathy Keefe, Top-Rated Seller sassnscooter: Online Safety

TOP TIPS TO START THE YEAR OFF RIGHT - from the eBay for Business Blog (Part 2)

Adapted from Jeremy Hainline’s article in the eBay for Business blog at http://for-business.ebay.com/top-tips-start-year-right:

The New Year is the time for resolutions, both personal and business-related. If you need ideas for improving your business in 2015, here are a couple of tips to get you started.

  • Boost…or maintain…your status. Top-Rated Seller status, that is. Learn how big savings and additional sales could be waiting for you at the Top-Rated Seller Resource Center (linked from eBay Radio’s Seller Bookmarks, located under Seller Resources in the eBay Radio archives). You’ll get tips on reducing your handling time, uploading tracking info, offering a return policy that will inspire buyer confidence and more.
  • If you’re already a Top-Rated Seller, make sure the Top Rated Plus seal appears on your listings. The Top-Rated Plus seal appears on each listing that offers 1-day handling and a 14-day or longer money-back return policy, coming from a Top-Rated Seller. Offering these services can get you more sales and a 20% discount on final value fees for those listings.

eBay Radio Show Guests: January 27, 2015 - Show #583

Our guests for eBay Radio #583 on January 27, 2015 are:

  • Justin White, Co-Founder of Selery LLC and eBay ID seleryit: Warehousing and Order Fulfillment for eBay Sellers
  • Jeff Davidson, Top-Rated Seller frogphotography: Keeping Your Inventory Organized
  • Kat Simpson, Chief Everything Officer, ThatKat.com and eBay ID thekatsboutique: Reputation Management for eBay Sellers
  • Louise Sanchez, Top-Rated Seller herbscraftsgifts, eBay Education Specialist and Sellers Group Organizer: How Local Networking Groups Can Benefit eBay Sellers
  • Lysa Voge, Top-Rated Seller sunburstlovesfashion: "EBAY IT" Tips for Success

TOP TIPS TO START THE YEAR OFF RIGHT - from the eBay for Business Blog (Part 1)

Adapted from Jeremy Hainline’s article in the eBay for Business blog at http://for-business.ebay.com/top-tips-start-year-right:

The New Year is the time for resolutions, both personal and business-related. If you need ideas for improving your business in 2015, here are a few tips to get you started.

  • Make sure last year is wrapped up tight. Stay on top of your 2014 tax prep by taking advantage of the IRS Small Business and Self-Employed Tax Center at http://www.irs.gov. And if you need help getting your tax info organized, sign up for a FREE Outright account in the eBay Apps Center. Outright automatically organizes all of your eBay, PayPal, bank and credit card transactions in one place.
  • Set your goals for 2015, from organizing your work area to expanding your inventory. (We’ll be talking with Danna Crawford about that later in today’s show #582; she also wrote an excellent blog post on that topic for eBay for Business at http://for-business.ebay.com/goal-setting-2015-how-i-do-it.)
  • Resolve to pay less in fees this year. Find out if an eBay Stores subscription can help you save money. If you’re already a subscriber, make sure you have the right subscription level. Use eBay’s handy Fee Illustrator to find the right subscription package based on your projected 2015 activity. (You can find a link to the Fee Illustrator in eBay Radio’s Seller Bookmarks, located under the Seller Resources tab in the eBay Radio archives.)

To be continued...

eBay Radio Guests: January 20, 2015 – Show #582

Our guests for eBay Radio #582 on January 20, 2015, are:

  • Bob Miller, eBay ID bobmill and Member of the eBay Hall of Fame: Selling Stamps on eBay
  • Karen Motykiewicz, eBay ID shipscript and Member of the eBay Hall of Fame: Tools for eBay Sellers
  • Gladys Ramos, Top-Rated Seller antiques_r_great: eBay Stores RSS Feed
  • Danna Crawford, eBay Certified Business Consultant, Top-Rated Seller danna and Member of the eBay Hall of Fame: Setting Goals in 2015
  • Dave Henshaw, Top-Rated Seller marylouwho and eBay ID redpigemporium: Shipping Large Items via Freight

eBay Radio Guests: January 13, 2015 – Show #581

Our guests for eBay Radio #581 on January 13, 2015, are:

  • Eric Gazin, President, Auction Cause: Upcoming Celebrity and Charity Auctions
  • Ginger Leishman, Marketing Manager, eBay Mobile: What You Can Do With That New Gadget You Received This Holiday
  • Brandi Tolley, Top-Rated Seller buy_big_from_brandi: Balancing Family Life with Your Business on eBay
  • Linda Bryant, Top-Rated Seller bryantapple: Selling Niche Items
  • Cie Bay, Top-Rated Seller cie-bay: Search Engine Optimization and Store Categories