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4 REASONS TO DIVERSIFY YOUR EBAY PRODUCT LINE, PART 1: by Suzanne Wells in the National eBay Examiner

(Part 1 of 2)

The internet is full of information advising eBay sellers to find a niche or specialize in one product category. There are search engine benefits to having a niche, because the seller will get higher search placement on items with fewer competitors. The downside to a niche is that sellers may become too specialized and experience slow sales when the demand for their product decreases or the product is no longer available.

Diversification is important from a financial investment perspective, and this concept applies to the eBay universe as well. When sellers diversify, risk is reduced. Return on investment is maximized, because different products and product categories are affected differently by the same triggering event.

Innovations in technology are a classic example of why a seller should never focus on one single product in the electronics, computer or mobile phone categories. Technology changes so quickly that these types of products and accessories become obsolete very quickly. Then the seller is back to square one finding a suitable product to sell.

To be continued…

eBay Radio Guests: February 3, 2015 – Show #584

Our guests for eBay Radio Show #584 on February 3, 2015 are:

  • Joel Elad, Author and Top-Rated Seller joel.elad: Top Tips for Tax Time
  • Joseph DeMarco, Owner, HubcapJoe's LLC and Top-Rated Seller hubcabjoes: Promoting Your Business on eBay
  • Dillon Lee, Top-Rated Seller sheeploadshop: Efficiency and Systems for Sellers
  • Lynn Dralle, Author, Top-Rated Seller thequeenofauctions and Ruler of The Queen's Court: When is It Time to Move Your Business Out of Your Home?
  • Kathy Keefe, Top-Rated Seller sassnscooter: Online Safety

TOP TIPS TO START THE YEAR OFF RIGHT - from the eBay for Business Blog (Part 2)

Adapted from Jeremy Hainline’s article in the eBay for Business blog at http://for-business.ebay.com/top-tips-start-year-right:

The New Year is the time for resolutions, both personal and business-related. If you need ideas for improving your business in 2015, here are a couple of tips to get you started.

  • Boost…or maintain…your status. Top-Rated Seller status, that is. Learn how big savings and additional sales could be waiting for you at the Top-Rated Seller Resource Center (linked from eBay Radio’s Seller Bookmarks, located under Seller Resources in the eBay Radio archives). You’ll get tips on reducing your handling time, uploading tracking info, offering a return policy that will inspire buyer confidence and more.
  • If you’re already a Top-Rated Seller, make sure the Top Rated Plus seal appears on your listings. The Top-Rated Plus seal appears on each listing that offers 1-day handling and a 14-day or longer money-back return policy, coming from a Top-Rated Seller. Offering these services can get you more sales and a 20% discount on final value fees for those listings.

eBay Radio Show Guests: January 27, 2015 - Show #583

Our guests for eBay Radio #583 on January 27, 2015 are:

  • Justin White, Co-Founder of Selery LLC and eBay ID seleryit: Warehousing and Order Fulfillment for eBay Sellers
  • Jeff Davidson, Top-Rated Seller frogphotography: Keeping Your Inventory Organized
  • Kat Simpson, Chief Everything Officer, ThatKat.com and eBay ID thekatsboutique: Reputation Management for eBay Sellers
  • Louise Sanchez, Top-Rated Seller herbscraftsgifts, eBay Education Specialist and Sellers Group Organizer: How Local Networking Groups Can Benefit eBay Sellers
  • Lysa Voge, Top-Rated Seller sunburstlovesfashion: "EBAY IT" Tips for Success

TOP TIPS TO START THE YEAR OFF RIGHT - from the eBay for Business Blog (Part 1)

Adapted from Jeremy Hainline’s article in the eBay for Business blog at http://for-business.ebay.com/top-tips-start-year-right:

The New Year is the time for resolutions, both personal and business-related. If you need ideas for improving your business in 2015, here are a few tips to get you started.

  • Make sure last year is wrapped up tight. Stay on top of your 2014 tax prep by taking advantage of the IRS Small Business and Self-Employed Tax Center at http://www.irs.gov. And if you need help getting your tax info organized, sign up for a FREE Outright account in the eBay Apps Center. Outright automatically organizes all of your eBay, PayPal, bank and credit card transactions in one place.
  • Set your goals for 2015, from organizing your work area to expanding your inventory. (We’ll be talking with Danna Crawford about that later in today’s show #582; she also wrote an excellent blog post on that topic for eBay for Business at http://for-business.ebay.com/goal-setting-2015-how-i-do-it.)
  • Resolve to pay less in fees this year. Find out if an eBay Stores subscription can help you save money. If you’re already a subscriber, make sure you have the right subscription level. Use eBay’s handy Fee Illustrator to find the right subscription package based on your projected 2015 activity. (You can find a link to the Fee Illustrator in eBay Radio’s Seller Bookmarks, located under the Seller Resources tab in the eBay Radio archives.)

To be continued...

eBay Radio Guests: January 20, 2015 – Show #582

Our guests for eBay Radio #582 on January 20, 2015, are:

  • Bob Miller, eBay ID bobmill and Member of the eBay Hall of Fame: Selling Stamps on eBay
  • Karen Motykiewicz, eBay ID shipscript and Member of the eBay Hall of Fame: Tools for eBay Sellers
  • Gladys Ramos, Top-Rated Seller antiques_r_great: eBay Stores RSS Feed
  • Danna Crawford, eBay Certified Business Consultant, Top-Rated Seller danna and Member of the eBay Hall of Fame: Setting Goals in 2015
  • Dave Henshaw, Top-Rated Seller marylouwho and eBay ID redpigemporium: Shipping Large Items via Freight

eBay Radio Guests: January 13, 2015 – Show #581

Our guests for eBay Radio #581 on January 13, 2015, are:

  • Eric Gazin, President, Auction Cause: Upcoming Celebrity and Charity Auctions
  • Ginger Leishman, Marketing Manager, eBay Mobile: What You Can Do With That New Gadget You Received This Holiday
  • Brandi Tolley, Top-Rated Seller buy_big_from_brandi: Balancing Family Life with Your Business on eBay
  • Linda Bryant, Top-Rated Seller bryantapple: Selling Niche Items
  • Cie Bay, Top-Rated Seller cie-bay: Search Engine Optimization and Store Categories

eBay Radio Guests: January 6, 2015 – Show #580

Our guests for eBay Radio #580 are:

  • John Lawson, CEO, ColderICE Media and Titanium PowerSeller shoestringking: What to Focus On in the New Year
  • Charlene Anderson, Top-Rated Seller purveyorallthingscreative and Co-Author with Darla Flack of Wholesale Sourcing: A Step-by-Step Guide for eCommerce Businesses: Trade Shows and Wholesale Product Sourcing
  • Stephanie Inge, eBay Education Specialist and Top-Rated Seller stephintexas: Ecommerce Tips for Success on eBay in 2015
  • Maida Webster, eBay ID connectibles (with Bill Webster): Overcome Your Fear of Product Sourcing at Live Auctions!
  • Robbin Levin, Top-Rated Seller beadsshine and Organizer of New England eBay & eCommerce Sellers Group: Top-Rated Seller Secrets

USPS Holiday Package Deliveries — 7 Days a Week

To make sure people receive their holiday packages on time, USPS has extended delivery services to 7 days a week in major cities and other high-volume areas. Now through Christmas Day, deliveries are being made every single day. Sellers can find out which zip codes are receiving 7-day delivery at http://www.usps.com/holidaynews.

USPS predicts a 12% growth in package volume during the holiday season…somewhere in the range of 450-470 million packages. They attribute this to ecommerce growth, because more customers are ordering online, as well as to improvements to their Priority Mail offerings, including lower prices.

And here's a really impressive statistic: One out of every 2 USPS packages contains an eBay purchase!

eBay Radio Guests: December 16, 2014 – Show #579

Our guests for eBay Radio #579 on December 16, 2014, are:

  • Jason T. Smith, Top-Rated Seller tikipugmusic, Partner in Thrifting with The Boys and Co-Star of Thrift Hunters: Thrifting for Charity
  • Brandi Tolley, Top-Rated Seller buy_big_from_brandi: Balancing Family Life with Your Business on eBay
  • Danna Crawford, Top-Rated Seller danna, Certified eBay Education Specialist and CEO of PowerSellingMom, Inc.: 5 Things that Can Delay Your Shipments and What You Should Do Instead
  • Matt Pinquoch, Bay ID mattbecca and Owner, MattsEquipmentRepair.com: eBay for People with Disabilities
  • "Diva" Dawn Ralston, Top-Rated Seller divadawnlv and Owner, DeclutterWithDivaDawn.com: Where eBay Sellers Can Be Penny Wise and Pound Foolish

eBay Radio Guests, Show #578: December 9, 2014

Our guests for eBay Radio #578 on December 9, 2014, are:

  • Jenny Jeansonne, Senior Manager, Emerging Verticals, Gift Cards: Gift Cards on eBay
  • Carolyn “CJ” Jacinto, eBay Education Specialist and Certified Business Consultant, eBay ID xoxmas: Home-Stretch Holiday Selling Tips
  • Danni Ackerman, Founder/CEO, The Danni App, eBay ID udderlygoodstuff: Yard-Sale Syndrome
  • Kevin Bucchio, Top-Rated Seller ourfamilythrift and Owner of Facebook Group The Thrifting Lounge: eBay Facebook Groups, Hot Sales and a New eBook with 250 Name Brands To Know
  • Cliff Ennico, Attorney and Author of The Small Business Survival Guide and The eBay Seller's Tax and Legal Answer Book: Year-End Tax Planning and Business Tips

eBay by the Numbers: Some Shopping Statistics

eBay has compiled some interesting numbers that provide insight into how eBay buyers are shopping, as well as what they’re buying. Every day, shoppers are performing more than 250 million searches on eBay. That’s 11 million searches per hour; 190,000 searches per minute; and 3,000 searches per second.

Mobile has changed the ecommerce game. Last year it accounted for $20 billion of eBay sales, and this year it’s estimated to break records again. Buyers worldwide are shopping the moment they’re inspired — anytime, anywhere, on any device and even across multiple devices.

Collectibles are among the most popular items on eBay. eBay sells $15,000 in collectibles and art every minute and has one of the widest selections in the world. In fact, approximately 5 collectible items sell every second. In 2013, the Art and Antiques category realized more than $1.2 billion in sales.

eBay packages are shipped from more than 100 countries around the world every day. And here’s one more impressive number: One out of every two USPS packages shipped contains an eBay purchase.

eBay Radio Guests: November 25, 2014 - Show 577

eBay Radio guests for show #577 on November 25, 2014:

  • Tod Cohen, Vice President, Global Government Relations, and Deputy General Counsel, eBay Inc.: 2014 Midterm Elections Update and Internet Sales Tax in the Lame-Duck Session
  • Linda Bottino, Top-Rated Seller linbot1: How to Evaluate and List Vintage Clothing for the Holidays
  • Denise Dent, The Ins and Outs of Selling Antique Jewelry
  • Sandi Garcia, Social Media Marketing Coach and Top-Rated Seller officethreads: Contingency Planning to Protect Your Business on eBay
  • Ginger Leishman, Marketing Manager, eBay Mobile: New Print Shipping Label Feature in eBay Mobile Apps