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BRANDING YOUR EBAY STORE by Shana Champion in the eBay for Business blog, continued.

Branding Can Save You a Lot of Money
Aside from the money you can save by improving your organic search results (#1, above), you can also save money when you turn first-time customers into repeat buyers (#2, above). How? Well, it costs up to 6 times more to acquire a new customer versus selling to an existing customer. So if you deliver on your store brand’s promise and delight buyers, they’ll return…and hopefully bring friends.

Branding Can Give You License to Charge a Little More
When you deliver on your store brand’s promise…whether that is something spelled out in your mission statement, implied through your branding efforts, or born out of prior experience purchasing from your store…you can afford to charge a little more than the competition. You’ve already secured your customer’s trust…and that’s worth a lot. But as always, be fair.

If your eBay Store has a professional, clean and cohesive look and feel…your listings are concise and contain attractive imagery…you respond promptly to customer inquiries… and your customers are happy with their transactions, then you’re well on your way.

Read more and subscribe to the eBay for Business blog at

eBay Radio Guests: April 14, 2015 – Show #593

Our guests for eBay Radio Show #593 on April 14, 2015, are:

  • Tod Cohen, Vice President and Deputy General Counsel, Global Government Relations, eBay Inc: 2015 United States of eBay Advocacy Day
  • Jennifer Taggart, Attorney and Top-Rated Seller lashopaholic: Can I Legally Sell That on eBay? Counterfeits vs. Knockoffs; Recalled Items; Endangered Species; Alcohol; and First Sale Rights
  • Laura Pennix, Top-Rated Seller pennixlm520: We're All in This Together
  • John Lawson, CEO, ColderICE Media, and Titanium PowerSeller shoestringking: Optimize Your eBay SEO
  • Patty Whitlock, Top-Rated Seller theshoppingmom2: Attitude is Everything!

BRANDING YOUR EBAY STORE by Shana Champion in eBay for Business

If you have an eBay Store, you can’t afford to ignore branding. Everything you do with regard to your business says something about your brand. You’re branding every day. It’s just a matter of what you’re conveying.

Branding can help you stand out from the pack, but what else can it do for your business on eBay?

Branding Can Help You Rank Better in Search
It's s a well known secret that Google prioritizes established brands in organic search results, as visitors are more likely to click on them. I’m not saying that it will be easy to go up against some of the huge online retailers with massive brand equity, but if you have a unique niche and a solid brand strategy, you have a better chance of fighting your way to the top.

Branding Can Help You Retain Customers
Once you attract a potential buyer and turn them into a customer, branding can go a long way to help you retain them…or to encourage repeat business. If you’ve left an impression, established an emotional connection and delivered on your brand’s promise, they’ll think of you the next time they’re in the market for what you sell. It’s that simple.

Read more and subscribe to the eBay for Business blog at

eBay Radio Guests: April 7, 2015 – Show #592

Our guests for eBay Radio Show #592 on April 7, 2015, are:

  • Kevin Knight, Head of Agency & Brand Strategy, Pinterest, and eBay ID kevin7872: How to Use Pinterest to Drive Sales
  • Katherine Terrill, eBay Education Specialist and Top-Rated Seller nycfitnessfamilyfinds: How to Get the Most Out of This Year's eBay Radio Party & Conference!
  • Michael Adams, CEO, Living My Purpose, and Career Coach: Is There a Connection Between Your Personality and Your Business on eBay?
  • Carolyn "CJ" Jacinto, eBay Education Specialist/ Certified Business Consultant and Top-Rated Seller xoxmas: What eBay Store Advertising and Marketing Tools Do You Use Most?

eBay Radio Guests: March 31, 2015 – Show #591

Our guests for eBay Radio Show #591 on March 31, 2015, are:

  • Christopher Matthew Spencer, Author of GROW RICH with eBay Consignment and Top-Rated Seller borntodeal: It's Not That Complicated
  • Jack Cardoza, eBay ID photojak: Creating a (Titanic) Niche on eBay
  • Margie Sparks, Top-Rated Seller yourhomeessentials: Overcoming eBay Procrastination
  • Mark Montgomery, eBay ID guppy64: Product Sourcing Strategies
  • Justin Wall, VP of Sales, UjENA Swimwear & Fashion: Companies are Hiring eBay Sellers

eBay Radio Guests: March 24, 2015 – Show #590

Our guests for eBay Radio Show #590 on March 24, 2015, are:

  • Cindy Sorley, Top-Rated Seller bubbacandance: Updating Your Stale Listings on eBay
  • Roger Keyserling, Top-Rated Seller keywebco: An eBay Seller's Guide to Facebook Groups
  • Louise Sanchez, Top-Rated Seller herbscraftsgifts: Beyond Listing - 5 Ways to Promote Your Business on eBay
  • Cie Bay, Top-Rated Seller cie-bay: Secrets of Better Shipping
  • Jennifer Crowder, Founder of Thrifting Mom and eBay ID boston_fashion_house: 5 Tips for a Stress-free Vacation

eBay Radio Guests: March 17, 2015 – Show #589

Our guests for eBay Radio Show #589 on March 17, 2015, are:

  • John Lee, Director of Monetization, eBay: Fees and Features Update
  • Erez Yereslove, Senior Director of Monetization, eBay: Fees and Features Update
  • Balaji Parthasarathy, Senior Product Manager of Structured Data, eBay: Product Identifiers
  • Darren Akiva, Content Product Manager of Structured Data, eBay: Product Identifiers
  • Charlene Anderson, Top-Rated Seller purveyorallthingscreative: How to Get - and Stay – Organized
  • Stephanie Inge, Education Specialist and Top-Rated Seller stephintexas: 5 Things I've Learned in 16 Years on eBay

eBay Radio Guests: March 10, 2015 – Show #588

Our guests for eBay Radio Show #588 on March 10, 2015, are:

  • Ron LaBeau, Co-owner,, and eBay ID soyouwannasell: The Importance of Branding
  • Nancy Nelson, Certified eBay Education Specialist, Co-organizer of the Bay Area eBay & eCommerce Sellers Group and Top-Rated Seller bkittyvintage: Part Time? No Problem! How to Succeed Selling Part Time on eBay
  • Scott Henshaw, Entrepreneur and eBay ID nanettestore: We Lost Top-Rated Seller Status; Now What?
  • Kevin Bucchio, Owner of The Thrifting Lounge Facebook Group and eBay ID ourfamilythrift: Mentorship, Setting Goals & Marketing Yourself

eBay Radio Guests: March 3, 2015 – Show #587

Our guests for eBay Radio Show #587 on March 3, 2015, are:

  • Barbara Weltman, Attorney and Author of J.K. Lasser's Small Business Taxes 2015: Small Business Tax Tips
  • Suzanne Wells, eBay Consultant and Top-Rated Seller atlantagolfshop: How to Organize and Manage Your Inventory
  • Katherine Terrill, eBay Education Specialist and Top-Rated Seller nycfitnessfamilyfinds: A Free Way to Improve Search Results for Your Items in Google
  • David Niccum, Vice-President, Marketing/Product, Drop Shipping for eBay Sellers
  • Marsha Collier, Author of the eBay and Social Media For Dummies Series and Top-Rated Seller marsha_c: Sentiment in Social Selling

A Basic Recipe for Making Happier Customers - By Shana Champion from the eBay For Business Blog

Excerpted from "A Basic Recipe for Making Happier Customers" by Shana Champion in eBay for Business; read the full article at

Griff. Customer service. Talk to me.

Sure. I love this topic. My motto is “Make your buyers happy!” I can’t say enough about how important it is. But to keep it short and memorable, I rely on three ingredients:

1. Be Über Responsive. By this, I mean:

  • Respond to questions and offers promptly. Within an hour, if possible. For questions, you can also upload auto answers for things that you sell repeatedly.
  • Get items out the door quickly. Ideally, ship within one business day of receiving payment. This is one of many chances that you have to make a good impression.

2. Nip Problems in the Bud
"A stitch in time saves nine," "the best defense is a good offense"…you get the picture. The goal is to prevent problems from occurring in the first place, if you can. Here’s what I recommend on that front:

  • Make sure your listings are complete and accurate. Include a clear and concise description, accompanied by quality photos. Don’t neglect to disclose flaws.
  • Package items with care. Invest in the right materials for the job, and even aim to delight your buyers, if you have time. They won’t forget it.

3. Resolve Issues Quickly
Problems arise in the world of online retail. That’s the nature of the beast. However, it’s best to move them to the resolution stage as soon as possible. Here’s my approach:

  • Stay focused on finding a solution. It doesn't matter how many items you've already sold with no complaints. If one buyer isn't happy, it’s best to issue an apology, and try to find a solution that works for the both of you. Don't get emotional; this is business, so take your feelings out of it. Instead, think about how your buyer feels, and ask yourself what a reasonable solution would be if you were the buyer.
  • Always be polite and friendly. Make sure that your messages are clear and helpful, even if the buyer is suspect.

Like I said, I could go on and on about this topic, but I wanted to keep it brief so that a seller could pin this recipe to their office wall and glance at it when it gets “hot in the kitchen”.

eBay Radio Guests: February 24, 2015 – Show #586

Our guests for eBay Radio Show #586 on February 24, 2015 are:

  • Audrey Tracy, Social Media Manager, eBay for Business: 5 Things You Can Learn from the World's Best eBay Sellers
  • Sharon Ware, Founder of Dandelion Consulting, eBay Certified Business Consultant and Top-Rated Seller wareskscrapbooks: Top 5 Ways to Know The Honeymoon Is Over
  • Amanda MacNaughton, Top-Rated Seller oneluckypug: Labor Pains and Shipping Deadlines - The Importance of Organization and Planning
  • Will Seippel, Founder/CEO of WorthPoint: Turkey Call and How I Got Started on eBay
  • Jason T. Smith, Professional Thrift Hunter and Top-Rated Seller tikipugmusic: Life After Season 2 of Spike TV's Thrift Hunters

4 REASONS TO DIVERSIFY YOUR EBAY PRODUCT LINE, PART 2 by Suzanne Wells in the National eBay Examiner

(Part 2 of 2)

There are 4 main reasons why a product may come to the end of its life cycle in both the brick and mortar world and online.

  1. As mentioned above, the product has become obsolete, especially if electronics, computer, or mobile phone related.
  2. The manufacturer may stop producing the product. (Discontinued items.)
  3. eBay doesn’t allow it anymore…or it becomes part of a VERO restriction.
  4. The market becomes too saturated to make a profit.


All 4 of these situations happen on a regular basis, so sellers should keep these possibilities in mind when choosing a product to sell, especially if buying in bulk or quantity directly from a supplier. Use caution when buying in large quantities, because the eBay marketplace is a moving target. Remember, nothing lasts forever, and the “perfect” product for eBay does not exist. Successful sellers learn to adapt to the changing marketplace, trends and consumer needs.

eBay Radio Guests: February 10, 2015 – Show #585

Our guests for eBay Radio Show #585 on February 10, 2015 are:

  • Jodi Gaines Pereira, CEO, ReplyManager: 5 Message Management Housecleaning Tips for 2015
  • Kathy Terrill, Top-Rated Seller nycfitnessfamilyfinds: eBay Store Categories
  • Gene Cook, General Manager of Emerging Verticals, eBay: Live Auctions
  • Carolyn "CJ" Jacinto, eBay Education Specialist/ Certified Business Consultant and Top-Rated Seller xoxmas: New Year's eBay Resolutions
  • Brooks Haden, President & COO, BidOnFusion: New Product-Sourcing Opportunities