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2016 Cyber Monday Statistics from eBay Inc.

04 Jan 2017 Blog

The dust has cleared, and Cyber Monday 2016 stats are in. According to the eBay Inc. blog (, here’s what was hot:

  • A fragrance was sold every 2 seconds
  • A watch was sold every 3 seconds
  • A Pokemon item was sold every 4 seconds
  • An iPhone was sold every 5 seconds
  • A LEGO item was sold every 5 seconds
  • A Fitbit was sold every 12 seconds
  • A Apple Watch sold every 12 seconds
  • A drone was sold every 16 seconds
  • A Barbie item was sold every 18 seconds
  • A TV was sold every 25 seconds
  • A Hatchimal was sold every 30 seconds

Peak shopping time for desktop shoppers was 12 noon PST, while for mobile users and overall, peak shopping time was — as in 2015 — 7pm PST.

Keep this useful information in mind when you plan your 2017 holiday sales campaign.