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Adapted from “Get Your Slice of the Halloween Pie” By Shana Champion in the eBay for Business Blog

17 Oct 2014 Blog

Want to make a killing on Halloween costumes this year? It—s not too late. The National Retail Federation estimates that this will be one of the biggest years on record. Shoppers in the US alone will spend an estimated $2.8 billion on costumes this year. So how can you get a piece of this massive Halloween pie? Here’s an easy tip for getting in on the action.

Tweak your listings. Think about your inventory. If you have a large eBay store, you probably have more Halloween-related items than you think. You just need to get creative and tweak your listings— titles, descriptions and category so that they show up when costume hunters search for the item that will complete their look.

We—re talking about a taffeta wedding dress that could take a —zombie bride— costume to the next level, or those doctor—s scrubs that 11 months out of the year are purchased by legitimate medical professionals. If you sell such items, simply add the keywords —Halloween— and —costume— to your title and description, along with the magic word that will help your costume hunter find your item, such as —zombie.— Then make sure that your item is listed in the Costumes category of your store, whether that means moving the item to it or adding an additional category.

Get more terrific tips for Halloween selling at