As an online small business entrepreneur, you actually have an advantage over the big ecommerce retailers. You can offer old-fashioned personalized attention, and this is a biggie. When’s the last time you remembered the name of a customer service rep? Your clients don’t have to deal with an impersonal customer service rep; they get the CEO of the company! Be sure to answer all their questions ASAP, and use their name in the replies. When they know they are getting to the “big guy”, they feel more confident.
