Creative types are socialized to think they can never market anything, including themselves. They think sales or marketing is somehow not creative, when in fact successful marketing campaigns come from a creative vision. Creative types have special talents enabling them to find success in business. In the words of Steve Jobs, “If there’s one thing that distinguishes highly creative people from others, it’s the ability to see possibilities where others don’t — or, in other words, vision. Many great artists and writers have said that creativity is simply the ability to connect the dots that others might never think to connect.” Creative types may also feel guilty when they accomplish a creative feat because they think somehow it didn’t take skills to create a vision. Vision is not only a marketable skill, it’s a highly effective one. Use it with pride.
