Advice for the Entrepreneur: Lee’s Tip #257

Remember the elevator pitch? It’s a description of your business that should be no longer than a short elevator ride: 20-30 seconds, no more. So what do you say when you’re asked, “What do you do?” Your reply can make all the difference in people’s perceptions of your business life — and set the stage for credibility.

Depending upon your image needs, here are 8 responses I’ve heard that work quite well. Have some business cards to back up any of these statements:

1. I own a company that markets products worldwide.
2. I’m an ecommerce professional.
3. I own an import/export business.
4. I’m a product sourcer.
5. I’m an internet professional.
6. I own an ecommerce business.
7. I’m an online entrepreneur.
8. I sell on eBay.

What’s your elevator pitch?