Which mentor/guru should an online seller follow? There are so many; how do you choose? I say this isn’t a religion, it’s a business. You don’t have to choose just one. Visit their websites and get on their mailing lists. Most of them are also trying to sell you something, and they deserve to earn money for what they teach us. Having said that, it shouldn’t cost you a fortune to learn. I wouldn’t put out any money unless you feel it’s really worthwhile information.