In my next-to-last tip of 2015, I talked about having new goals every year. Now is the time to begin taking steps towards achieving those goals. If you want to see a better bottom line this year, then go for it: List more; source smarter; do your social media marketing; network with other sellers; and look at third-party tools. There are more ideas, and I’m sure you have some as well. As an online seller, the power to make your business more profitable is entirely in your hands. Here’s to a very happy and successful 2016!
When you work in a sales department, you have to keep on pushing to meet new goals. Your sales manager might say, “OK, Lee, we’ll need you to bring in 15% more than last year.”
I have new goals every year. It works if you take action. You can raise your prices, bring in new clients or think up new marketing ideas for your present customers. Translated for online selling, if you want to look at a better bottom line (because as an online seller, you are your own sales manager), know your numbers as of the end of this year, then add 15% (or whatever) to it as your goal for next year. List more; source smarter; do your social media marketing; network with other sellers; and look at third-party tools. There are more ideas, and I’m sure you have some as well. Here’s to a very happy and successful 2016!
How much is enough? Perhaps you’ve had a life-changing financial downfall, so you may already know that you can live with less. Something that seemed disastrous to you at the time ended up being a great life lesson. Now transfer that thought to your business. You need to decide: How much is enough? If you are satisfied with what you have, you’ll maintain that income by doing what you do now and making tweaks as the industry and rules change. But if you’re saying, “What I have now is not enough”, then that means you want to grow your business. To do so, you need to sell more, and sell smarter. Some choose to switch to selling higher priced items, or listing more…whatever it takes. If you are going to grow your business, you have to decide how much is enough. Write that figure down, make projections and go for it!
When I was a radio station account executive (advertising salesperson), I had to meet the goals set for me by my sales manager. Those goals went up, year after year. At first it was daunting. While it’s true that the cost of living goes up each year, the sales goals were way beyond that. I learned a valuable lesson. The best salespeople are creative. I raised the prices of the ad spots just a wee bit, then created packages of spots and sponsorships of events along with 10-second mentions, etc. The added value gave me more clients, and that’s what helped me reach my sales goals. Do you have sales goals? Do you want to grow them? If so, get creative. For example, bundle 2 or 3 products together and give them a fun name; raise your prices a little bit; list more. It works!
Yesterday was a good day for my business. I moved two steps further toward a goal. It sort of makes up for the setbacks of last week, and that’s the way it is. There is an old country song that says, “Some days a diamond, some days a stone.” It’s the ebb and flow of life as well as business. The type of goal I reached isn’t important; what’s important is that I made a goal at all. Since I have been diligently creating goals, documenting them and watching them reach their conclusion, it has made a difference in my business and in my anxiety level. I feel rewarded by the progress as well as the completion. I make a chart for my goal and watch it grow. Try one today!