When is enough, enough? Online business owners have surely disrupted the business of retail. Along the way, there’s been a change in the way some entrepreneurs think about profit. You may not necessarily want to grow your business to grand heights.
I myself loved grand heights years ago, but now I have my limits as to what I need from my business. Maybe you have an outside job or Social Security or a pension and simply want to create some extra cash flow — just enough to pay some family bills or to give you more discretionary income.
So how do you know when enough is enough? By making a goal each quarter and going for it, then raising your goal for each subsequent quarter. You’ll soon find your comfort level, and you’ll learn a lot about what you truly want out of your business. Make a goal for this quarter, and see what happens.
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Our guests for eBay Radio Show #698 on September 26, 2017, are:
Known on eBay as pmgdavis, owner of eBay store BooksBears&Beyond, and topjimi123.
Known on eBay as Top Rated Seller mama*johnson, owner of eBay store Robyn’s Nest Resale.
From tiny acorn to mighty oak — growing your business on eBay! Our guest is Joe Cortese, known on eBay as Top Rated Seller noblespirit, Managing Partner of NobleSpirit and founder of PeSA (Professional eBay Sellers Alliance).
Our guests for eBay Radio Show #670 on February 7, 2017, are:
Growing your business on eBay with the Seller Hub! Our guest is Parth Sethi, Senior Product Manager, Seller Hub, eBay.
How to evolve to selling more and more on eBay! Our guest is Dan Riley, president of iBuyz, known on eBay as Top Rated Seller ibuyzdeal.
When I was a radio station account executive (advertising salesperson), I had to meet the goals set for me by my sales manager. Those goals went up, year after year. At first it was daunting. While it’s true that the cost of living goes up each year, the sales goals were way beyond that. I learned a valuable lesson. The best salespeople are creative. I raised the prices of the ad spots just a wee bit, then created packages of spots and sponsorships of events along with 10-second mentions, etc. The added value gave me more clients, and that’s what helped me reach my sales goals. Do you have sales goals? Do you want to grow them? If so, get creative. For example, bundle 2 or 3 products together and give them a fun name; raise your prices a little bit; list more. It works!
My mother told me, “Never hang around with people who make you feel bad about yourself.” This has proven to be prophetic in my business life as well. Naysayers usually come around whenever an entrepreneur has to take risks. Ironically, it is precisely those moments of risk that makes you an entrepreneur. “Should I buy that pallet of purses for $1500?” “Should I hire the kid next door to do my shipping after school?” And the really big question: “Should I quit my job to sell online full time?” (The negative Noras will come out of the woodwork on that one!) I don’t suggest you throw your family’s budget under the bus, but you do have to take some risks to grow a business. Listen to your friends, family and mentors… but in the end, the true entrepreneur is a risk taker. Just make sure you measure the amount of risk with which you’re comfortable. Then go for it!