Selling what you know and love! Our guest is Tim Chapman, known on eBay as Top Rated Seller mr.customerservice.
Our guests for eBay Radio Show #710 on January 30, 2018, are:
Known on eBay as Top Rated Seller mama*johnson, owner of eBay store Robyn’s Nest Resale.
Seller 1: Known on eBay as thedanniapp and Top Rated Seller udderlygoodstuff. Seller 2: Known on eBay as birdloner.
Make money selling pre-owned coffee mugs! Our guest is Lynn Dralle, the Queen of Auctions and ruler of the Queen’s Court, known on eBay as Top Rated Seller thequeenofauctions and author of a brand-new e-book on how to turn coffee mugs into cash.
Creating a (Titanic) niche on eBay! Our guest is Jack Cardoza, known on eBay as photojak.
Successful niche selling! Our guest is Linda Bryant, known on eBay as Top-Rated Seller bryantapple.
So you’ve had a niche-item online business for some time now, and your supply just dried up. I get email about this all the time: “I’m ruined! My business is over…”, etc. If this is you, then obviously you don’t know who you really are. You are not just a businessperson who sells in a niche; you are a businessperson, period. It’s not the product. It’s your skills and abilities and knowledge from past selling online that will get your engine started again. It’s OK to be a little afraid of change, but don’t let it paralyze you. You can always be on the lookout for another niche, but in the meantime, you gotta eat — so start with your own garage stuff, or go out into the thrifting world. Taking action is the only way to reach your goals.
Another interesting episode of Mr. Selfridge on Masterpiece Theater: F.W Woolworth moved into London with his 5-and-10 concept. Selfridge, the founder of the high-class department store, reacted by mixing in some low-cost items amongst his ritzy stuff and had a big sale, which was unheard of. Only the carriage trade normally shopped there. Did he hurt his branding? Maybe a little, but he filled his coffers and said, “Selfridge’s should be for everyone, not just the rich.” That’s fine; however, he probably could have survived being a “rich niche”, too. Both Mr. Selfridge (until he took a lifestyle tumble) and Mr. Woolworth managed to make lots of money, one in the ritzy niche and one in the dime store. You must decide where you want to fit in amongst your competitors, and go there. Do you want to be a Chevy or a Ferrari? You can make a success out of either. Just make sure you position yourself and brand your business accordingly.