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Advice for the Entrepreneur: Lee’s Tip #163

07 Jan 2016 Uncategorized

In my next-to-last tip of 2015, I talked about having new goals every year. Now is the time to begin taking steps towards achieving those goals. If you want to see a better bottom line this year, then go for it: List more; source smarter; do your social media marketing; network with other sellers; and look at third-party tools. There are more ideas, and I’m sure you have some as well. As an online seller, the power to make your business more profitable is entirely in your hands. Here’s to a very happy and successful 2016!

Advice for the Entrepreneur: Lee’s Tip #161

15 Dec 2015 Uncategorized

When you work in a sales department, you have to keep on pushing to meet new goals. Your sales manager might say, “OK, Lee, we’ll need you to bring in 15% more than last year.”

I have new goals every year. It works if you take action. You can raise your prices, bring in new clients or think up new marketing ideas for your present customers. Translated for online selling, if you want to look at a better bottom line (because as an online seller, you are your own sales manager), know your numbers as of the end of this year, then add 15% (or whatever) to it as your goal for next year. List more; source smarter; do your social media marketing; network with other sellers; and look at third-party tools. There are more ideas, and I’m sure you have some as well. Here’s to a very happy and successful 2016!

Advice for the Entrepreneur: Lee’s Tip #52

24 Sep 2013 Uncategorized

When I was a radio station account executive (advertising salesperson), I had to meet the goals set for me by my sales manager. Those goals went up, year after year. At first it was daunting. While it’s true that the cost of living goes up each year, the sales goals were way beyond that. I learned a valuable lesson. The best salespeople are creative. I raised the prices of the ad spots just a wee bit, then created packages of spots and sponsorships of events along with 10-second mentions, etc. The added value gave me more clients, and that’s what helped me reach my sales goals. Do you have sales goals? Do you want to grow them? If so, get creative. For example, bundle 2 or 3 products together and give them a fun name; raise your prices a little bit; list more. It works!

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