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Advice for the Entrepreneur: Lee’s Tip #129

14 Apr 2015 Uncategorized

Deciding when to hire someone to assist you can be a sticky wicket. Sometimes you hesitate because of budget, or it could be something else altogether. There are tasks that only the entrepreneur can do; those differs from owner to owner and may be industry specific as well. I’m a broadcast consultant. My experience is what I sell to clients. There is no one on my team with my radio station ownership experience, etc., so I choose to hire people to do the other stuff. Some sellers, for instance, have honed the skills of product sourcing: knowing, either by instinct or from experience, what to buy and for how much. With few exceptions, they usually are on the mark. Product sourcing may not be the thing to outsource if you have that “sourcing gene”. Instead, you may want to outsource your listing duties, for example. IF you’re thinking about hiring an assistant, take stock of your own skills first.

Advice for the Entrepreneur: Lee’s Tip #48

20 Aug 2013 Uncategorized

When I first became self-employed, it was with a copywriting service for radio stations. I did it all myself, from the creative writing to the bookkeeping. How did that work for me, you ask? At the beginning, it was fine. I was able to get it all done. But as my ideas and my business grew, I was not able to keep up, and I lost a couple of clients because of my other clients’ deadlines. So when is it time to hire someone? Look for these two red flags: Your business isn’t growing because you spend all your time doing the production and less and less doing the marketing You can’t keep up with your work on a daily basis. Don’t worry. You can still have control of the final product; you are the boss!

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