Product identifiers are key to helping your items get found by search engines, and the 2015 Spring Seller Update will make them mandatory later this year. Our guests are Balaji Parthasarathy, eBay’s Senior Product Manager of Structured Data, and Darren Akiva, eBay’s Content Product Manager of Structured Data. They stayed on after their interview to take questions during Open Phones.
Edie, Santa Monica CA (dress_to_suit), asked about UPC codes on clothing items. 82-year-old caller Ron, East Liverpool OH (bolts3), wondered how the fee and feature changes will affect him as an Anchor Store subscriber. Dan, Claremont FL (12betty5881), asked about the refunding of insertion fees for auction items that sell the first vs. the second time they’re listed and also wanted to know if it was possible to opt out of a store subscription since eBay has changed the terms of that subscription.